Dickey’s BBQ Franchise Adopts Innovative Strategies Aiming To Thrive Post-COVID

December 24, 2021 0 Comments

The declaration of the Covid-19 virus as a global pandemic brought about an unprecedented shock to the business community. According to the statistics, the indefinite closure of the eateries led to considerable job loss and a subsequent massive drop in revenue from the restaurants’ industry.

Amid the pandemic, enterprises such as Dickey’s BBQ Franchise have been forced to rapidly creatively innovate and adapt solutions to help them stay afloat and stay ahead of their industry’s competitors. Guided by its CEO Laura Rea Dickey, the chain of family-owned restaurants has reinvented itself strategically.

Adopting the safety protocols by the relevant authorities, Dickey’s incorporated top-notch modern technology solutions, increasing sales and profit margins. With Laura Rea and Roland Dickey Jr at the helm, Dickey BBQ rolled out its delivery app.

The Dickey’s app allows individuals to order out and have their barbeque delivered to their preferred location on time. they also adopted “BOPIS”. The Franchise developed and rolled out the BOPIS e-commerce site, allowing customers to order their meals online and collect them in-store later. In addition, artificial intelligence has been transformative to the Franchise.

Dickey’s BBQ Franchise invented the smoke Stack, which utilizes big data to facilitate point to point data collection hence influencing data-driven decision making within the enterprise. These innovations influenced the growth and sustainability of the Franchise amid COVID-19. It also set the Franchise as a benchmark for other businesses within the industry.

Dickey’s BBQ Franchise is a widely known chain of restaurants owned and managed by Dickey’s family. The enterprise has been in existence for over eight decades with a signature menu that comprises a variety of slow-smoked meats. Dickey’s BBQ has its headquarters in Dallas, Texas.

In addition, to its multiple restaurants across the United States, Dickey’s BBQ has gone global. The Franchise has expanded and owns new outlets in Japan, United Arab Emirates and Egypt. It is a multi-million-dollar enterprise that operates under Dickey’s Capital Group. Click here to learn more.

An article entitled “How Much Does It Cost (w/ Fees) to Open a Dickey’s Barbecue Pit in 2021?”, discusses how easy and affordable it is to own a Dickey’s BBQ Pit. The financial barrier to entry for this food franchise is much lower than other concepts like McDonald’s where you’ll need at least $500,000 in liquid capital to be considered.


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